The Underdog Wins!
Las Vegas auto dealership sees over 300% growth in 1 month
Project Overview
Automax, a prominent car dealership, sought to enhance their digital presence and drive more traffic to their website with a goal to increase sales. Facing a competitive market, they needed an innovative approach to stand out and attract potential customers.
Client
Automax
Role
- Social Media Management
- Paid Advertising Specialist
- Videographer
- Photographer
Approach
Understanding the challenges in the automobile industry and the specific needs of Automax, we developed a comprehensive digital marketing strategy. Our focus was on leveraging social media platforms to increase brand visibility and engagement. We identified Instagram and Facebook as key platforms due to their high user engagement and demographic alignment with Automax’s target audience.
Introduction of Reels
We introduced Instagram and Facebook Reels as a new content format for Automax. These short, engaging videos were designed to showcase the dealership’s inventory, special offers, and behind-the-scenes glimpses into the dealership’s operations.
Content Strategy
Our content strategy revolved around creating engaging, informative, and visually appealing posts. We focused on storytelling, highlighting customer testimonials, and showcasing the unique selling points of Automax’s vehicles.
Targeted Advertising
We launched targeted ad campaigns aimed at potential car buyers. These campaigns were optimized for reach and engagement, using demographic and social media analytics to ensure relevancy.
Before
Success
The results of our strategy were remarkable:
- Within just two weeks, we observed a 333.2% increase in account reach, significantly expanding Automax’s digital footprint.
- A further 56.9% increase in reach was noted two weeks later, coupled with an acquisition of over 100 new followers, demonstrating sustained growth.
- The introduction of Reels proved to be a game-changer, with substantial increases in watch time, engagement, and followers.
- Our online ad campaigns reached over 100,000 viewers, with a remarkable 39% conversion rate into buyers on Automax’s website.
After
Increase in organic engagement
291
%
Increase in reels plays
656
%
Conversion to buyers
39
%
Other Transformations
Before
After
